Learning from differences in mobility behaviour: a comparative research among European cities
The uniqueness of the Step-By-Step project is that it tries to combine, or maybe even to bridge the gap between different approaches to analysing mobility behaviour. One approach is strongly quantitative: if you cannot measure it, it is not important. The advantage is that this analytical approach is transparent and easily transferable from one situation to another. However, these kind of analytical studies lead quite often to general conclusions on why the mobility behaviour is as it is. Implications for policy makers are not that easy to make. On the other hand, the behavioural psychological approach is recognizable for policy makers and connects to a more intuitive approach. However, results and analysis based on a behavioural psychological approach lack a framework to transfer the results from one situation to another. The StepByStep approach aims to get the best of both worlds: transferability and recognisability.
Within the Step-By-Step project mobility data is collected for 15 European cities. A comparative analysis will be performed resulting in a typology of cities based on their mobility characteristics. Three (initial) city clusters are distinguished: multimodal oriented, transit oriented, and car oriented.
In total 31 cases with a behavioural intervention will be analysed. An assessment will be made of the success of the behavioural intervention. The success factor is based on five steps (process, implementation, (quality of the) evaluation, realisation of objectives and structural impact).
The Step By Step project is coordinated by Goudappel Coffeng. Partners are: TU Dresden, WSP Sweden and IBDiM. The main findings of the project will be presented in July 2014.